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Retaining key employees without equity


I've been that key employee that was instrumental in growing a family business only to hear the "dangling carrot" about stock options one too many times. There's a better way 👇


Most employees embrace a company's culture. That's the #1 way to attract and retain employees. If it's not there today, build it.


If you have a high performer, eventually they'll want more than just a salary, bonus, and token merit increase.


I'm also very stingy on equity. I advise clients to avoid using equity/stock options as retention tools in private businesses.


Consider the following approaches:

- Profit sharing into company account with generous vesting

- Phantom options - not as hard as you may think

- Non-monetary gifts (i.e. trips, adventures)

It doesn't have to be complicated to retain without equity.


Do it before they leave, not regrets afterwards.

Rich Hall

Business Coach


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