More profits? Know your product lines.

Profit by product line

Many smaller companies just focus on top line revenue and profits.

The problem is that a single product line could cost more than it should and not be profitable even though the company is.

This is especially important if you discount.

You should know, at a high level at least, what your revenue, expense, and profit is by product line.

If you have a product line that is costing money, and you're discounting, it could be a major drag on profits without even knowing it.

The same goes for major customers but I'll leave that for another post.